Consumer expectancies and acceptance of novel foods

English

Experiments were conducted to examine factors affecting the consumer acceptance of newly introduced soybean products - milk, yoghurt, porridge and infant food. Twenty eight male and 28 female volunteer, untrained panellists, were selected and a nine-point labelled hedonic scale was used to make all judgements. The results showed that acceptance of soybean products was diversely affected by the preparation variables, product name, brand name and label, availability of product information, nature and quantity of product information, and familiarity of the user with the product. Consumer acceptance of soybean products was influenced by the extent to which expectancies about the food were congruent with subsequent experiences.

Ahenkora, K. A.; Sobotie, S.