This paper uses the multiple case study design approach to assess situations under which actors in the cocoa and pineapple value chains show evidence of innovativeness. Open-ended interviews were conducted with a range of actors in the two case studies. A survey of small-scale pineapple and cocoa farmers was also conducted in the two respective study areas, Akuapem South District and the Tafo Cocoa District, to triangulate findings from the qualitative data.